Yacht Intelligence has had a big year, and it’s only getting bigger. Alongside a significant expansion of our US operations, we’re unveiling a refreshed brand identity that reflects where the business is heading as much as where it’s come from.
A new look for a new chapter
As part of this next phase of growth, we felt the time was right to refresh our visual identity. The new look brings a more modern, fresh feel to the business, carrying it into the future under a new strapline: “Technology, beautifully unseen.”
“Our new look reflects where Yacht Intelligence is heading, not just where we’ve been,” said Alan Bernardi, Founder and Managing Director of Yacht Intelligence. “As we grow across the US and Europe, we wanted a brand that felt as considered and modern as the systems we deliver. ‘Technology, beautifully unseen’ sums up exactly what we do: we integrate advanced technology into every yacht and home so seamlessly that our clients simply enjoy the experience, without ever having to think about how it works.”
Growing our presence in the US
Alongside the rebrand, we’re expanding our US office in Florida, a significant step in our long-term growth strategy across the Atlantic.
The move follows two years of successful operation in the US market and comes in direct response to increasing demand from our growing base of American clients. The expanded office allows us to strengthen delivery on both sides of the Atlantic, supporting new build projects in Europe while growing our local services and refit capabilities across both the superyacht and residential sectors in the US.
Central to this growth is the arrival of three new team members. Leading the charge is Barbara Celetti, who joins as Managing Director, bringing many years of industry experience and will drive sales and growth strategy across the region. Barbara is joined by a new Senior Engineer, who will grow and develop the company’s technical capabilities in the US, and a new Office Manager, who will oversee operations as the team scales. Together, their appointments lay the foundation for our growth plans over the next five years.
With an increasing number of clients choosing to refit in the US, and a steady pipeline of new build and service work across Europe, we identified the need to build out our US infrastructure to keep pace with demand.
“Having a strong presence on both sides of the Atlantic is a significant milestone for us,” Bernardi added. “Our Florida base is ideally located to support clients along the East Coast and into the Caribbean, which means less travel and lower costs for owners and captains. It also opens the door to new distributor partnerships in the region, and over time, it will help us grow our remote services too, so we can support both our yacht and residential clients wherever they are in the world.”
A busy year, with more to come
The expansion comes towards the end of a busy year for Yacht Intelligence, during which we’ve delivered a range of services and data systems updates aboard yachts and within residential projects around the world. We’re currently working on a substantial refit project, with further installations planned for later in the winter months.
With a refreshed brand, a growing US presence and a strong pipeline of work ahead, it’s an exciting time for us. Stay tuned for more. Watch this space!
